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AES Spanish MRO Repositioning

Scope

Brand Strategy, Visual Identity, Web Design

Industry

Aircraft Maintenance & Repair

Spain is not just location. It is character. With AES, we built a brand that celebrates Spanish engineering heritage and bold clarity. The visual language draws from aerospace innovation, even referencing the legacy of Spanish contributions to space technology through color and tone.

The shift was immediate. AES went from operational to iconic. A stronger European identity. Clear differentiation. A brand that owns where it comes from and why that matters.

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